Free tool. No login.
Whatnot Profit Calculator
Plan a show or check one you just ran. Enter items, average sale price, COGS, and category. You'll see gross, fees, net, and real profit. Plus profit per item and margin.
No credit card. $19/mo if you keep going.
Show inputs
Show breakdown
| Gross revenue (50 × avg price) | $1,250.00 |
| Whatnot commission (8%) | −$100.00 |
| Payment processing (2.9% buyer total + $0.30/item) | −$57.05 |
| Seller-paid shipping | −$20.00 |
| Boost / promotion | −$30.00 |
| Net after fees | $1,042.95 |
| Total COGS (50 × avg cost) | −$500.00 |
| True profit | $542.95 |
Profit margin
43.4%
of revenue, after all costs
Profit per item
$10.86
average across the show
How the math works
- Gross revenue = items × average sale price
- Whatnot commission = 8% of gross (10% for sneakers)
- Payment processing = 2.9% of (sale + buyer shipping) + $0.30 per item
- Net after fees = gross minus commission, processing, seller-paid shipping, and boost
- True profit = net minus total COGS
Want this from real data, not estimates?
Upload your Weekly Orders Report. We compute exact profit per show, not averages.
Embed this calculator on your site
Free to use on any seller blog, Discord landing page, or guide. Drop the snippet anywhere HTML is allowed.
<iframe
src="https://aftershows.co/embed/whatnot-profit-calculator"
width="100%"
height="920"
style="border:1px solid #e4e4e7;border-radius:8px;max-width:760px"
title="Whatnot Profit Calculator"
loading="lazy"
></iframe>Default height is 920px. Adjust if your site is narrower than 760px. A small “Powered by Aftershows” link sits at the bottom.
FAQ
Why doesn't Whatnot show me real profit?⌄
Whatnot shows gross sales and fees but not COGS (what you paid for the inventory). They have no way to know what you spent on cards, packs, or sneakers. Real profit = sales minus fees minus shipping minus what you paid. You have to bring the COGS number.
What's a healthy margin on a Whatnot show?⌄
Depends on category. Sealed product (booster boxes, sneaker pairs) often runs 5-15% margins because COGS is high. Singles, breaks, and graded cards can hit 30-50% if sourced well. Funko/giveaway shows often run negative margins on the giveaways and positive on the chase items.
Should buyer-paid shipping affect my profit?⌄
Indirectly. Buyer-paid shipping increases the buyer total, which increases the 2.9% payment processing fee Whatnot charges you. So yes, charging more shipping costs you a little more in fees. The shipping itself is paid to USPS by the buyer, so it's not your revenue.
How do giveaways affect profit?⌄
Giveaways are seller-paid items: $0 revenue, but you cover the shipping and the COGS. Use the seller-paid shipping field for the postage. The COGS is real but doesn't show up as a sale in your CSV. Track those separately.
From planning to actuals.
Want true profit on every show, not just estimates?
Upload your weekly CSV. We track COGS per item across uploads, compute exact fees, and roll it up into per-show, per-week, and per-year profit views.
No credit card. $19/mo if you keep going. Cancel anytime.
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