This is what your real numbers look like.
Real Whatnot CSV format. Real fee math. Real per-show profit after what you paid for inventory. Upload yours, you'll get the same view in 60 seconds.
No credit card. 2 uploads free. $19/mo if you keep going.
Where your profit really came from
Whatnot says $1,064. Take out $216 in fees + refunds and $563 in inventory cost — you actually kept $501.
Top profit driver: Bowman hobby box at 8:08pm — $42 net on $210 retail. Looks like a hero on Whatnot. Real margin tells a different story.
True profit
$501.07
after fees AND your COGS
Whatnot says you earned
$1,064.07
before COGS, before tax prep
Whatnot's cut
$215.92
17.0% of gross — fees + refunds
Cost of inventory
$563.00
44.4% of gross
Where every dollar went
$1,279.99 in (gross + tips). Hover for details. Whatnot shows you one estimate. Aftershows shows the line items.
Saturday Slab Hunt — Cards & Pokemon Vault Open
Sat May 2 · 7:00–9:00pm ET · 22 orders · 11 unique buyers
Each point = 5-minute window of net earnings. Yellow ring marks peak.
Drill into this showBuy format breakdown
Where your dollars came from this week.
Category mix
Gross sales by Whatnot category.
Tax-ready P&L
Plug straight into Schedule C. Every dollar itemized. No estimates, no reconciliation.
| Gross sales (Original Item Price) | $1266.99 |
| Tips received | $13.00 |
| Order refunds | −$49.50 |
| Whatnot commission | −$106.50 |
| Payment processing fees | −$46.42 |
| Seller-paid shipping (giveaways + adjustments) | −$13.50 |
| Cost of goods sold (COGS) | −$563.00 |
| Net profit | $501.07 |
CSV ships in v1. Schedule C-formatted PDF in v1.1. Year-end aggregation rolls up all uploads.
Lapsed buyers
These 5 buyers spent $1125 with you and haven't returned. DM them before Sunday's show.
Top items by profit
Sold price − COGS
Top buyers
5/5 placed 2+ orders
Multi-week trendPro
Net profit across all uploaded weeks. 4 of 4 weeks shown.
Free tier shows 2-week deltas only. Pro unlocks all-week trends, MoM, YoY, show momentum.
Boost ROI
Mark when you ran Boost and what you spent. We compare against the same window in prior weeks.
Spend
$50
Sat May 2 · 7:00–9:00pm ET
Window sales
$612
In Boost window
Prior avg
$384
Prior 4 Saturdays
Lift
+$228
+59% · 4.5x ROAS
v1: manual Boost window entry. v2: auto-detect from Whatnot Ledger export.
Monday morning email
6:00am UTCSubject
Last week: $501 net (+12% vs Apr 20)
·Saturday Slab Hunt netted $501 across 22 orders — your best Saturday in 4 weeks.
·5 buyers spent $1,134 with you historically and haven't returned. DM list inside.
·Bowman Chrome Hobby Box was your top profit driver: $42 net on $145 cost.
Open dashboard →Sent every Monday after Whatnot publishes the weekly CSV. Free users get it too — re-engagement loop.
Buyer cohort retention
Track which week's buyers come back. Curve flattens when a cohort churns.
See your real profit next.
Whatnot can't tell you what you paid for your inventory. We can. Upload your CSV, attach your costs, and see what you actually made.
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